American Airlines Drops First Class From Its 777s
American Airlines Drops First Class From Its 777s
The News
American Airlines flew its first retrofitted Boeing 777-300ER on Wednesday, a made-over cabin that adds premium seats and drops international first class from the airline's biggest jets.
The new layout carries 144 premium seats, including 70 lie-flat seats with sliding doors in the Flagship Suite section at the front of the plane.
American uses the 777-300ER on its most popular long-haul international routes, including London, Tokyo and Sydney.
What's In The Plane
Seventy Flagship Suite lie-flat seats with sliding doors at the front.
Forty-four Premium Economy seats with privacy headrest wings and adjustable calf and footrests.
Thirty Main Cabin Extra seats with additional legroom.
One hundred eighty-six regular Main Cabin seats.
The refit also brings high-speed Wi-Fi and seatback screens, according to Forbes.
The Money
The lie-flat seats can bring in close to $10,000 on some long-haul international routes, CNBC reported, compared with $2,000 or much less for a seat in the back.
That gap is the whole strategy. American has been trying to catch up with Delta Air Lines and United Airlines, both of which got a head start courting high-spending travelers.
Timeline
American says it will scrap international first class on many of its planes in favor of a single, larger premium cabin up front.
The airline starts flying the Flagship Suites after supplier delays held up the seats.
American announces seven new international routes for its 2027 schedule — none of them on the 777-300ER.
The first reconfigured 777-300ER enters service.
What's Next
American says all 20 of its Boeing 777-300ERs will be retrofitted by next year. A similar but smaller layout is planned for its Airbus A321XLRs.
The airline is also working to grow its loyalty program, improve its on-time rate and expand its network.
More
The bet is the same one the big US carriers have been making for years: the front of the plane pays the bills. Airlines are spending on suites and premium economy while the main cabin stays the main cabin — 186 of the 404 seats on this jet are still standard coach.
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