Knicks Halt Ticket Sales After Pricing Blunder
Knicks Halt Ticket Sales After Pricing Blunder
The News
The New York Knicks paused individual game ticket sales Thursday after an internal error caused seats to be listed at prices far higher than the team intended.
Madison Square Garden Sports said it will refund the difference to fans who already bought tickets at the inflated prices, according to the New York Post, which first reported the suspension.
The get-in price for the Oct. 20 season opener against the Philadelphia 76ers hit $1,251, Reuters reported, citing TicketData.com.
The Numbers
Per Wire's reporting summary of the coverage: upper-deck Section 418 seats were listed at $1,039.50 apiece — more than $4,000 for a family of four at face value — and opening night averaged about $2,500 before the pause. New York's average home get-in price last season was $262, more than double most of the NBA. The corrected increase is 12% over last season, matching what season-ticket holders were charged.
Timeline
Fans blast the opening-night prices posted on Ticketmaster's official platform, not the resale market, with one longtime observer calling the situation "shameful," Heavy reported.
Reuters reports the get-in price for the Knicks-76ers opener has topped $1,250, citing TicketData.com.
The Knicks suspend individual game ticket sales, calling the prices a mistake, and say refunds are coming, per the New York Post, ESPN and The Independent.
The team plans to reopen individual ticket sales at corrected prices.
The Knicks host Philadelphia in the season opener, with a banner raise and ring ceremony planned.
Reactions
The Knicks said an error caused tickets to be listed for amounts that were too high, ESPN reported, and the team publicly addressed accusations that it was "overcharging" fans, according to Newsweek.
Fans were not in a forgiving mood. Heavy reported a backlash over "eye-popping" opening-night prices, with one longtime observer calling the pricing "shameful."
A recurring theme in the criticism: the numbers appeared on Ticketmaster's official platform, meaning this was the team's own pricing, not scalpers.
What's Next
Sales are expected to reopen early next week at the corrected prices, a 12% bump over last season rather than the multiples fans saw Thursday.
Buyers who already paid the higher amounts are due refunds of the difference.
MSG has not publicly explained what caused the pricing system error.
More
The pricing fight lands as the Knicks open their first championship defense in 53 years, which has pushed demand — and prices — higher than in any recent season.
Even the corrected 12% increase may not settle the affordability complaints, given New York already charged more than double the league norm to get in the door.
Poll
Should teams have to refund fans when a pricing "error" overcharges them?
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