MapQuest Tops App Store Over 'Lake America' Refusal
MapQuest Tops App Store Over 'Lake America' Refusal
The News
MapQuest is the most-downloaded free app on Apple's App Store after refusing to rename Lake Ontario "Lake America" on its maps, CBS News reported Tuesday.
President Trump signed an executive order on Aug. 27 directing the Interior Department and the U.S. Board on Geographic Names to change the lake's name in federal records within 30 days, amid a trade fight with Canada.
MapQuest answered the same day with a post on social media showing the lake and the words: "We're not changing it."
Google Maps went the other way and adopted "Lake America" for U.S. users. Apple Maps still displayed "Lake Ontario" as of Sept. 1, according to CBS News.
Timeline
Trump signs the executive order renaming Lake Ontario "Lake America" in federal usage, giving officials 30 days to update the Geographic Names Information System and instructing federal agencies to use the new name in maps, contracts and other communications. The White House framed the move as recognition of the lake's importance to U.S. commerce, defense and energy production, according to Newsweek.
MapQuest posts "We're not changing it," and later adds: "We are aware that Lake Ontario is being correctly labeled on our map." The company also launches a tool letting users invent their own name for the lake.
Ontario Premier Doug Ford unveils a large sign reading "Lake Ontario—Now and Always," the Associated Press reported via Newsweek.
Google announces it is updating Maps after the new name appeared in the federal database. U.S. users see "Lake America," Canadian users still see "Lake Ontario," and users elsewhere see both, according to Google.
MapQuest says in a press release that hundreds of thousands of people have downloaded the app since its announcement and that usage is running roughly 50 times its normal rate.
CBS News reports MapQuest is the No. 1 free app on Apple's App Store, ahead of ChatGPT at No. 2. Apple Maps still shows Lake Ontario.
Reactions
"We took the same approach we did with the Gulf of Mexico: be part of the conversation, and give people an app that keeps the names they're familiar with," MapQuest general manager Doug Berger said Monday. "Hundreds of thousands of people signaled to us this weekend that we got it right, by downloading our app."
Google said the update followed its long-standing practice of using names supplied by official government sources — the same rationale it used when the Gulf of Mexico was renamed the Gulf of America in 2025.
That explanation has not landed well with some users. Newsweek reported that Google Maps has drawn a wave of negative reviews on Trustpilot and its own help forums, with some users saying they deleted the app or switched to MapQuest. "Lake America does not exist. The correct name of the lake is Lake Ontario," one U.S. reviewer wrote. Another posted: "Shame on you for caving to politics and not standing up for what is right."
Canadian Prime Minister Mark Carney said the Lake Ontario name is more than 400 years old and predates both Canadian Confederation and the U.S. Declaration of Independence, and that Canada would keep using it "then, now, and always." Opposition leader Pierre Poilievre said the lake was not Trump's to rename "on a whim."
Seneca Nation President J. Conrad Seneca called for the order to be rescinded, calling it an attempt to erase Indigenous history: "The President cannot assert ownership over our culture or erase it through irresponsible political action."
The White House did not immediately respond to a CBS News request for comment on MapQuest's decision. Apple has not publicly commented. Newsweek said it contacted Google for comment Tuesday.
What's Next
The open question is Apple. Trump has urged the company to adopt "Lake America," a request Interior Secretary Doug Burgum confirmed. Apple joined Google in adopting the Gulf of America designation last year but has stayed silent this time.
The federal database update is due within the 30 days set by the order — a deadline that falls in late September.
Nothing in the order binds private companies. Google, MapQuest and Apple are each free to choose, which is why the dispute has turned into a consumer-loyalty fight rather than a legal one.
More
The order governs U.S. federal usage only. It cannot determine what Canada or international authorities call a body of water that straddles the border between New York and the province of Ontario.
The name is Indigenous in origin — derived from a Huron word translated as "lake of shining waters." Carney traced it to the Wendat term Ontari'io, "the lake is beautiful, the lake is big." The province took its name from the lake.
Reporting on the download numbers has not been uniform. CBS News reported Tuesday that MapQuest was the top free app on Apple's U.S. store; Newsweek, citing Business Insider, reported it had risen to No. 4 in the U.S. and to No. 1 in Canada, with usage up fiftyfold.
The renaming has also drawn online pranksters. CTV News reported that a user managed to add a mocking name for the Lincoln Memorial Reflecting Pool on Google Maps, referring to an "orange-coloured man."
MapQuest launched in 1996 out of Denver and was one of the first mapping services, printing out turn-by-turn directions for drivers before GPS became standard.
Context
Trump ordered the change as the U.S. and Canada clashed over trade. The two countries mutually imposed 50% tariffs on some imports after failing to reach a deal, CBS News reported.
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