Planned Parenthood Launches Record $600K Blitz Against Collins

Collins's campaign fired back at the group for backing Jackson. "Now they are endorsing a candidate who, as recently as 2013, received a 100% pro-life rating," Blake Kernen, a spokeswoman for Collins, told Notus. "As Planned Parenthood itself said, Susan Collins has always supported access to care for Mainers and all Americans, and she will continue to do so."

Planned Parenthood Votes Executive Director Sarah Standiford framed the national campaign in existential terms when it launched in July. "We are ambitious, because really it's an existential moment," she said. "This is a time where voters have an opportunity to take back our right to decide our lives and our future, state by state, and that really requires a scale of impact that is significant."

Collins has said she stands by her Kavanaugh vote, arguing such confirmations have traditionally been bipartisan. She has also criticized the Dobbs decision.

MSNBC's MaddowBlog framed the buy as former allies turning on a senator who has long called herself a supporter of reproductive rights. The Washington Examiner noted the ads seek to frame as a pro-life vote a record that in Maine reads as moderate.