Report: Big Tech Courts Teachers Like Big Pharma
Report: Big Tech Courts Teachers Like Big Pharma
The News
The New York Times reported Sunday that Microsoft, Google and other technology giants have used their money and reach to shape nearly every step of what it calls the education supply chain — including training the teachers who use their products.
The report, by Times technology reporter Natasha Singer, is an adapted excerpt from her book "Coding Kids: Big Tech's Battle to Remake Public Schools," published by W.W. Norton & Company.
Its central comparison: corporate teacher workshops look a lot like the seminars drug companies run for doctors.
What The Reporting Found
Singer describes an afternoon in the summer of 2025 when representatives from Microsoft met roughly 200 teachers at a conference hall in downtown Manhattan, at the headquarters of the United Federation of Teachers. The subject was artificial intelligence chatbots.
The Microsoft team presented its Copilot chatbot and asked the teachers to practice using it for tasks such as generating emails to parents and customizing lesson plans, according to the report. Microsoft instructors also screened an AI explainer video produced by the company's Minecraft Education division, an animated clip built around the world-building game and featuring a narrator and a Minecraft duck.
One of the Microsoft workshop leaders told the teachers that even if some schoolchildren were not old enough to use AI, they could at least start learning about it, Singer writes.
She reports observing similar workshops for teachers and students funded or led by Amazon, Apple, Meta, OpenAI and Alphabet, the parent company of Google.
Singer's argument is that the sessions cut both ways. They can help teachers keep current on new software, she writes, but they can also double as marketing — letting some of the largest corporations on the planet give administrators, teachers and students a sanitized view of industry practices and product risks.
Her comparison is explicit: many parents would object if Exxon Mobil wrote their children's environmental science curriculum, or if Purdue Pharma trained their biology teachers. Over the last decade, she writes, schools have often embraced the technology industry in similar ways with few questions asked.
Timeline
Microsoft representatives run an AI chatbot workshop for about 200 teachers at United Federation of Teachers headquarters in Manhattan, the session Singer uses to open her account.
The New York Times publishes the excerpt under the headline "How Big Tech Captured American Schools."
FrontPage Magazine runs a column dated the same weekend arguing parents should exit the system entirely.
Reactions
Singer quotes Dr. Adriane Fugh-Berman, a pharmacology professor at Georgetown University Medical Center who studies drug industry influence on medicine. "Industry funds what helps industry," Fugh-Berman told her.
On the right, the response is less about the vendors than about the schools. In a FrontPage Magazine column headlined "Escaping the Educational Industrial Complex," retired teacher Larry Sand argues parents should take full control of their children's education. Sand cites the EdChoice "Schooling in America" survey finding that 56% of parents believe K-12 education is on the wrong track, and National Assessment of Educational Progress results showing that in 2024, 45% of high school seniors scored "below basic" in math — the lowest since 2005 — and 32% scored below basic in reading, the lowest since the exam began in 1992.
Sand writes that the National Home Education Research Institute counts about 3.41 million K-12 students homeschooled in the United States during the 2024-2025 school year, up from 2.5 million in spring 2019, or an estimated 6.3% of the school-age population.
His column is opinion, not reporting, and it makes no claim about the technology companies Singer writes about.
What's Next
Singer's fuller account of AI and computer science education is in "Coding Kids," the book the Times excerpt is drawn from.
On the school-choice side, Sand notes that the Center for American Progress has raised accountability concerns about microschools and recommended policymakers adopt a federal definition of them, add state-level accountability measures, set data collection and reporting standards, and protect students' civil rights — a policy fight likely to continue into the new school year.
More
Sand puts the microschool sector at roughly 2% of American students, with the median microschool serving 22 pupils and, per a 2025 RAND Corp. report, a median monthly fee of $650 in 2023 — about $6,500 for a typical 10-month year.
The two pieces are pointed at the same anxiety from opposite ends: one says the vendors got inside the schoolhouse, the other says parents should leave the schoolhouse. Neither is a study, and neither claims to be.
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