Australia Targets Big Tech Algorithms With Opt-Out Law

Australia Targets Big Tech Algorithms With Opt-Out Law

A hand holding a smartphone with social media app icons visible on the display.
A smartphone displaying social media app icons. Australia is introducing draft laws to let users opt out of algorithmic feeds.Illustration: The Frank

The News

Australia's Labor government will introduce draft legislation this week that would let Australians switch off the algorithms that decide what they see on social media — and fine Big Tech if it refuses to offer the option.

Communications Minister Anika Wells said firms such as Meta, Google and TikTok should face "substantial" penalties if they do not give users the choice.

"Big tech is not a protected species and they should offer their customers basic safety standards," Wells told the ABC on Monday, according to the BBC.

The opposition Coalition says the plan is overreach that could amount to censorship of social media.

What the Bill Does

The measure is part of "digital duty of care" laws that Wells says would impose "some basic safety protections on an industry that hasn't had to observe it." Beyond the algorithm switch, the BBC reports the draft is expected to put an onus on platforms to stop harmful content — such as illegal pornography and videos promoting disordered eating — from being shared.

A central detail is still unsettled: whether the algorithm would be off by default and users opt in, or on by default and users opt out. Wells said the government will take "expert advice" on that question — meaning, as with Australia's under-16 social media ban, the legislation comes before the mechanics are fully worked out.

Timeline

Last December

Australia's world-first social media ban for under-16s, also helmed by Wells, takes effect.

June 2026

Research released that month finds about 80 percent of teenagers younger than 16 were still using social media after the ban, even though more than five million Australian accounts had been removed or deactivated, The Epoch Times reported.

July 2026

The maximum penalty under the existing ban rises slightly, to A$54.6 million.

Early September 2026

Consent advocate Chanel Contos uses a National Press Club speech to urge the government to require an opt-in for algorithmic feeds, arguing algorithms fuel sexual violence in Australia and push young people toward misogynistic "manosphere" material.

Sept. 6, 2026

Coalition figures attack the plan as censorship as details of the draft laws circulate.

Sept. 7, 2026

Wells confirms the draft laws on the ABC and Channel Nine's Today show. Introduction is expected within days.

Reactions

Wells rejected the censorship charge outright. "This isn't about censorship. This is about identifying risks or making big tech identify the risks on their own platform and making big tech mitigate against those risks on their platform," she told Channel Nine. She added that many Australians like their algorithms — "A lot of Australians will want to choose the algorithm" — but that platforms should have to offer and respect the choice. On fines, she was blunt: "I want Big Tech to respect that choice, and if they don't respect that choice, I want Big Tech to suffer big fines."

Liberal Party leader Angus Taylor said he was "highly sceptical," telling News24 he feared the plan was "an attempt by the government to censor social media" and that Labor should first plug the holes in its under-16 ban.

Nationals Leader Matt Canavan went further: "People should be able to freely express their views, and any attempt to silence or gag or influence those by governments should be absolutely rejected in a free and open democratic society." Some other opposition members say they back the idea in principle.

Health Minister Mark Butler compared the pushback to old fights over car safety. "The idea is that this is some censorship or infringement of civil liberties almost harks back to the days of the 1970s when people were protesting about seatbelts being introduced to cars," he told ABC Radio.

Swinburne University media expert Belinda Barnet backed the change but played down its scale. "It's actually not that radical. It's just kind of a move back in time to before all of these automated, essentially AI algorithms," she told AAP, adding it "is really just removing one of the addictive elements." Barnet favors an opt-in default as the more effective route.

What's Next

The draft legislation is expected to be introduced in the coming days, after which the opt-in versus opt-out question goes to expert advice. The Greens say they are waiting to see the text before taking a position, though Senator Sarah Hanson-Young has already proposed her own bill that would make an algorithm opt-out the default setting.

Separately, Wells is pushing amendments to toughen the under-16 ban that would let regulators fine tech companies up to A$109.2 million (US$78.6 million) — double the current maximum of A$54.6 million — and give eSafety Commissioner Julie Inman Grant more power to investigate non-compliance. Inman Grant has complained of "thin scaffolding" and limited means of remedy when platforms breach the rules.

More

Enforcement is the open question hanging over the whole project. Wells acknowledged that no tech firm has been fined for failing to enforce the under-16 ban, even as research shows the large majority of under-16s who were on platforms before the ban still use them. Age-verification tools the platforms rolled out have been widely criticized as ineffective and easy for teenagers to get around.

For American readers, the targets are American companies. Australia has repeatedly served as the test lab for rules on Silicon Valley that later get debated in Washington and Brussels — and this time the fight is over the recommendation engine itself, the core of how Meta, Google and TikTok hold attention and sell ads.

Poll

Should platforms be required to let users switch off algorithmic feeds?

Yes — and off should be the default
0.0%
Yes, as an option users can pick
0.0%
No — that's government meddling in speech
0.0%
Not sure
0.0%

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