Beyond Meat Stock Hits All-Time Low

Beyond first reached grocery stores in 2013, promising the fresh taste of a burger without a butchered cow.

For $8 to $10, shoppers could grab a package of two meatless patties, branded with a green cow wearing a cape.

With a more light-hearted approach than rivals like No Evil or Simulate, Beyond quickly became the poster child of plant-based protein.

But the industry has been skewered. Customers' appetites for fake meat were charred.

When Beyond Meat went public in 2019, it was hailed as the future of food, with its stock briefly soaring more than 350 percent on a plant-based craze.

McDonald's tested Beyond patties in its burgers, Burger King added the Impossible Whopper, Dunkin' launched a Beyond breakfast sandwich, and investors bet on a meatless future.

But McDonald's and Dunkin' have since dropped their options after weak sales. Burger King still sells the plant-based Whopper.

Investors are rushing away from Beyond's stock because other companies have tried similar quick-solve 'rescue plans' when in debt, and failed.

For example, in 2023, Nikola, the EV freight truck startup, attempted to clear its debts by offering more stock.

But the plan backfired, with investors nervous that the company couldn't pay back its debts. This year, Nikola permanently closed.