Cracker Barrel Co-Founder Slams CEO

“They’re trying to modernize to be like the competition — Cracker Barrel doesn’t have any competition,” Lowe told WTVF Thursday. “I heard she was at Taco Bell. What’s Taco Bell know about Cracker Barrel and country food? They need to work on the food and service and leave the barrel — the logo alone.”

Lowe slammed the rebrand as “pitiful” — saying Masino didn’t understand Cracker Barrel’s identity because of her background in fast food.

“Spending $700 million dollars doing that is throwing money out the window,” he said.

Lowe, who served as Cracker Barrel’s Vice President of Operations and held a decades-long seat on the board of directors, said Masino was trying to compete with competition that didn’t exist.

“We thank our guests for sharing your voices and love for Cracker Barrel,” the company said in a statement. “We said we would listen, and we have. Our new logo is going away and our ‘old timer’ will remain.”

He reiterated the alert to the current leaders, warning the business would falter if they didn’t listen.

“If they don’t get back to keeping it country, then it ain’t gonna work,” Lowe told the outlet.

“It was just a country store for country people and that’s what it is today, they just don’t understand,” Lowe said.