FDA Clears New Juul Vape With Age Lock
FDA Clears New Juul Vape With Age Lock
The News
The Food and Drug Administration on Friday authorized Juul Labs to market an updated version of its e-cigarette, the Juul2, along with tobacco- and menthol-flavored pods.
The device carries an optional app-based age-verification lock meant to keep minors from using it.
The FDA said the clearance is not an endorsement, and that people who do not smoke should not use e-cigarettes.
The Numbers
Company studies reviewed by the FDA found that 20% to 50% of smokers using Juul products had stopped smoking after six weeks.
Juul has paid about $3 billion to settle government and private lawsuits over teen vaping.
Juul still trails Vuse, made by Reynolds American, as the top-selling U.S. e-cigarette brand.
Timeline
In May 2026, the FDA cleared the first fruit-flavored e-cigarettes for adult smokers — a policy shift that followed vaping-industry lobbying directed at President Trump.
On Friday, Aug. 28, 2026, the agency authorized the Juul2 device and its tobacco- and menthol-flavored pods.
Reactions
Juul CEO K.C. Crosthwaite said the company will seek FDA authorization for a broader flavor lineup aimed at adult smokers.
The FDA framed the decision narrowly, stressing that authorization is a marketing clearance and not a health endorsement.
Coverage of the decision did not split along partisan lines: outlets from The Washington Times to The Independent carried the same wire account of the ruling.
What's Next
Juul will file for authorization of additional flavors, and the FDA will have to decide how far its new posture toward the industry extends.
The open question is enforcement: the age-verification feature is optional, and teen vaping that remains is driven largely by unauthorized disposable devices imported from China.
More
Teen vaping has declined in recent years, which weakened one of the central arguments against authorizing brand-name products like Juul — even as the company's name remains attached to the youth-vaping wave that triggered billions in settlements.
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