Jaguar Cuts 500 Jobs After Woke Rebrand

Leftist UK Prime Minister had noted that tariff imposition and gave his promise he would protect the jobs of Jaguar workers, a hollow vow that has now been defeated by events.

“It wasn’t that long ago that JLR was reporting bumper profits – £2.5bn profit to the year ending in March – which was its best results in a decade,” he told the BBC’s Wake Up to Money programme.

The swinging job cuts also come in the wake of Jaguar sparking outrage and disbelief in November when it launched a glossy ad campaign with bright colours and catwalk models.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

The bizarre Type 00 concept car (see above) – a large, pink grand tourer – followed as well as a much-maligned new logo and badge.

The controversial ad excluded any images of its sleek sports cars as it touted its transition to a fully electric, ultra-luxury company.

The scrapping of the well-known big cat badge in favour of a geometric ‘J’ design also drew fierce criticism along with laughter.