Meta Starts Charging for AI Across Its Apps
Meta Starts Charging for AI Across Its Apps
The News
Meta Platforms is launching a paid subscription service called Meta One that puts extra artificial intelligence features and app perks behind a monthly fee, the company said Tuesday.
The plans cover Instagram, Facebook and WhatsApp, and range from $2.99 a month to $499 a month, according to Engadget.
Reuters reported the service is pitched as a way to get "better AI capabilities and new features" across Meta's social media apps.
What You Get
The Verge reported that Meta One bundles Facebook, Instagram and WhatsApp subscriptions with extra AI usage, plus perks including extended Instagram Stories and a "bold follow button."
Engadget reported the tiers are aimed at businesses, creators and "AI power users."
Business Insider reported that Instagram's AI photo-editing tools are among the features being put behind the fee.
Timeline
Business Insider publishes an account of signing up for a trial of Meta One, which the outlet says is currently being tested, and reports Instagram wants to charge a fee for its AI photo-editing filters.
Meta says it is launching the Meta One subscription service for enhanced AI features and new features across Instagram, Facebook and WhatsApp. Engadget reports the plans run from $2.99 to $499 a month.
Reactions
The Verge framed the move as Meta putting "a price on social media and AI" — a shift for apps that built their audience by being free to use.
Business Insider's writer was blunter about the pull of the product, writing: "I'll admit it: Instagram's AI photo editing tools are good. I caved and signed up for a trial of Meta One."
Engadget cast the lineup as a tiered play for businesses, creators and heavy AI users rather than a single consumer upgrade.
What's Next
Watch how widely Meta rolls the tiers out beyond the testing phase Business Insider described, and which features that are free today end up on the paid side of the line.
Meta has not said, in the reporting available, how many users it expects to sign up or whether pricing will change after launch.
Poll
Would you pay a monthly fee for AI features on Instagram, Facebook or WhatsApp?
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