O'Donnell Returns to CBS Mornings as Ratings Slide
O'Donnell Returns to CBS Mornings as Ratings Slide
The News
Norah O'Donnell is returning to CBS Mornings as a co-anchor, joining Gayle King and Nate Burleson starting Tuesday, Sept. 8, CBS News confirmed Thursday.
It is a homecoming: O'Donnell co-hosted the morning program from 2012 to 2019 before moving to the anchor chair at the CBS Evening News.
The network is betting she can stop the bleeding at a morning show stuck in third place — and give it more weight heading into the midterm elections. She keeps her role at 60 Minutes.
Why CBS Made the Move
The numbers are ugly. Season to date as of Aug. 30, CBS Mornings averaged roughly 1.7 million viewers, down about 9% from a year earlier, according to Nielsen figures cited by Variety.
NBC's Today and ABC's Good Morning America both draw just under 3 million and are growing.
In the 25-to-54 demographic advertisers pay for, CBS is down 20% year over year to about 278,000 viewers. Today is off 2% to 612,000; GMA is up 2% to 478,000.
Timeline
O'Donnell co-anchors the CBS morning broadcast, then called CBS This Morning, alongside Gayle King.
She is tapped to anchor and serve as managing editor of the CBS Evening News, a run that ended in early 2025, according to Mediaite. She stays on as a senior correspondent.
O'Donnell interviews President Donald Trump for 60 Minutes, a broadcast Mediaite reported drew the newsmagazine's best ratings since the Jan. 6 riot.
New CBS News editor-in-chief Bari Weiss overhauls 60 Minutes and the broader anchor lineup. Speculation that O'Donnell would return to evenings ends when Tony Dokoupil is moved from the morning show into the Evening News chair, Mediaite reported.
CBS Mornings executive producer Jon Tower sends a memo to staff announcing O'Donnell's return. Variety reports the move first on Thursday, Sept. 3.
O'Donnell's first morning show as co-anchor.
Reactions
"We believe there is a lot of life left in morning television, and therefore we are putting our best people on the field," CBS News President Tom Cibrowski told Variety. He said O'Donnell, King and Burleson "bring relatability, credibility. experience and knowledge, and they are incredibly familiar to CBS viewers, which is important."
Cibrowski said the show will add more live discussion of the day's news and aims to be "first and foremost, informative and helpful to the core audience that's watching morning television."
In his staff memo, obtained by Deadline and Mediaite, Tower wrote: "This is a homecoming for Norah. As we all know, for seven years, Norah helped lead CBS This Morning alongside Gayle, creating one of the most memorable partnerships in the history of morning news." He closed: "Please join me in welcoming Norah home."
A network source told Mediaite that King was a "full-time partner" in the search for a third co-host, and that O'Donnell's value would show as the show's political coverage ramps up for the midterms. "This move made sense," the source said. "We want our audience to wake up with the very best CBS News has to offer."
What's Next
O'Donnell debuts on the morning desk Sept. 8 alongside King, Burleson, Vlad Duthiers, Kelly O'Grady and Adriana Diaz.
CBS plans to add several new contributors to CBS Mornings this fall, a network source told Mediaite, as the program expands political coverage ahead of the midterms.
O'Donnell continues as a 60 Minutes correspondent and host of the women's health podcast Healthful — work CBS expects to feed the morning broadcast.
More
The shuffle is part of a wider remake of CBS News under Weiss, who took over as editor-in-chief after Skydance's acquisition of Paramount and has been reworking 60 Minutes and the network's anchor benches.
Tower's memo noted O'Donnell has interviewed every living U.S. president and conducted an exclusive interview with Pope Francis.
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