Trump Says Prices Falling; GOP Ads Disagree
Trump Says Prices Falling; GOP Ads Disagree
The News
President Trump says prices are falling fast. Consumer prices are up 4.3% since he returned to office, and Republican midterm candidates are running television ads that tell voters the opposite of what the president is saying.
CNN reviewed a batch of GOP ads — many identified by the tracking firm AdImpact — in which Republican candidates describe gas, groceries, rent and electric bills as painfully expensive, while Trump insists inflation is beaten.
What Trump Has Said
In the past two weeks alone, according to CNN's tally of transcripts, Trump has said "I've largely taken care of inflation" in an August 30 Fox News interview with Trey Gowdy; "the prices are all coming down" at an August 21 rally in Myrtle Beach, South Carolina; and "the prices are coming down very rapidly" in an August 26 interview with Glenn Beck on BlazeTV. He has also said prices have already fallen "very, very, very substantially."
The left-leaning outlet Truthout reported on a Trump post to Truth Social touting cheaper drugs, beef and gas.
CNN reports that consumer prices have risen 4.3% since Trump was sworn back in, and that the inflation rate is now higher than it was on the day he took office.
What His Party's Ads Say
"On our farm here in Belle Plaine, we see it every day: gas, groceries, everything's expensive. Iowa families are hurting," says Zach Lahn, the Republican candidate for governor of Iowa, in a recent ad.
"Housing costs keep rising, and it's getting harder to afford a place to live," says Republican Rep. Zach Nunn of Iowa in an ad pitching training for more skilled workers and builders.
An ad for Ohio Republican gubernatorial candidate Vivek Ramaswamy opens with a breast cancer patient saying "bills are overwhelming, and groceries, rent, and gas are more expensive too."
"Cost of living, the energy prices, the gas prices, it's really affecting those of us that live in this valley," a man says in an ad supporting California Republican Rep. David Valadao. An ad for Massachusetts Republican gubernatorial candidate Mike Minogue refers to "skyrocketing electric bills, taxes, and housing costs."
An attack ad from a group aligned with Sen. Ted Cruz hits Texas Democrat James Talarico — running against Republican Ken Paxton — for hurting taxpayers "while your costs are skyrocketing."
A Republican National Committee fundraising text sent last week under Vice President JD Vance's name read: "If you can't give right now, don't... Groceries cost what they cost."
Reactions
Democrats say Republicans are running from a bill they wrote. "While Ohioans are getting crushed by rising costs, Washington Republicans are acting like they didn't send them the bill," Kylie Blitzer, campaign spokeswoman for Democratic Rep. Marcy Kaptur of Ohio, said in a Monday email responding to a GOP ad attacking Kaptur over her vote against last year's Trump tax cuts.
Roy Cooper, the Democrat running for Senate in North Carolina, released an ad Tuesday splicing clips of Republican opponent Michael Whatley declaring last year that "there is no inflation" and that grocery, gas and housing prices are down. Cooper's reply on camera: "unbelievable" and "seriously?" CNN notes the Whatley clips are from 2025, when the inflation rate was lower than when Biden left office.
Conservatives push back on the framing. The Blaze argued in a Thursday column that "Democrats want amnesia on inflation," writing that prices did not suddenly become a problem after Joe Biden left office and that the affordability crunch was built during the inflation surge Biden's party defended.
What's Next
The cost of living is shaping up as the central fight of the November midterms.
CNN notes polling suggesting Democrats have erased or reversed the GOP's old advantage on the issue, that most Americans blame Trump for high gas prices, and that Trump's tariffs — most recently against Canada — keep product costs in the headlines. CNN also attributes a jump in gas prices largely to the president's war in Iran.
The counterweight for Republicans: Reuters/Ipsos polling cited by CNN finds Democrats are not particularly trusted on inflation either. Truthout, citing new polling, reports nearly 6 in 10 Americans believe the Trump economy is going to get worse.
More
Four years ago the roles were flipped. Republicans flooded the airwaves with inflation ads in the 2022 midterms attacking Biden and Democrats. The difference now, per CNN: this year's GOP ads name the problem but never name the president.
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